Introducing The Positivity Project and Hotels for Hope


On and off the court, we believe great teammates build strong relationships, which are crucial to reach your team’s goals. p1440 is thrilled to announce The Positivity Project, a nonprofit organization dedicated to empowering America’s youth to build positive relationships, as our non-profit partner for 2018. By joining forces with The Positivity Project, we will support the organization in empowering students to understand and appreciate the character strengths within us all.

The Positivity Project motivates youth to build strong relationships and embrace the ‘Other People Matter’ mindset. Its approach encourages students to recognize the character strengths in themselves and others. Through a carefully developed model that works in every school and neighborhood, this practice is implemented by providing educators with the training, strategy, and resources to drive success in classrooms and at schools.

“Other People Matter. Period,” was the powerful message that inspired army veterans, Mike Erwin and Jeff Bryan, to start The Positivity Project in 2015. The phrase came from Mike’s thesis advisor and mentor at the University of Michigan, Dr. Chris Peterson, who often began lectures by simply stating, “I can sum up positive psychology in just three words—‘Other People Matter. Period.’ Anything that builds relationships between and among people is going to make you happy.”

Dr. Peterson passed away in late 2012, but his legacy lives on through his research on character and relationships that continues to influence Mike and Jeff’s lives. They were inspired by his message and knew that they could make the biggest impact by empowering America’s youth to build positive relationships by understanding, appreciating, and exemplifying the character strengths in us all. On February 18, 2015, Dr. Peterson would have turned 65. In his memory, Mike and Jeff launched a Facebook page to share quotes, articles and videos demonstrating positive psychology’s 24 character strengths and that “Other People Matter.” Shortly after, Mike’s childhood friend Marc Herron, a second-grade teacher at the time, reached out and said, “We need The Positivity Project at my school.”

#OtherPeopleMatter quickly became the motto, hashtag and spirit of The Positivity Project. The Positivity Project team, alongside thousands of educators and students in over 13 states, continues to carry on Dr. Peterson’s legacy. The number of partner schools grew from 1 in 2015 to 188 in 2017, and their goal is to reach 2,000 schools and 1 million students nationwide by 2022. We believe in the powerful movement The Positivity Project is creating and we want to help them make an even bigger impact. In every city we travel to for our events, we’re partnering with Hotels for Hope, an industry-leading hotel services and technology company that contributes $2 for every room booked to The Positivity Project.

“Hotels for Hope is excited to collaborate with p1440 as its hotel booking partner,” said Neil Goldman, CEO and founder. “Our partnership secures the best hotel options while impacting the lives of children through The Positivity Project.”

Like The Positivity Project, we know that positive relationships are the cornerstone of health, happiness and resilience. By understanding and appreciating the good in ourselves and others, we can build self-awareness and self-confidence—strengths that are crucial to achieve success. Together, we’ll help spread positivity and create leaders in our community – both on and off the court.

For more information about The Positivity Project and to support their programs, visit For more information about Hotels for Hope, visit